BirchboxOne of the first subscription based monthly beauty box, with an array of samples curated
for the casual beauty consumer. The aim was
to bring ease and fun to discovering, buying,
and using beauty products.
Scope: Strategy, creative direction, brand evolution, video direction, social & content, digital assets, email, monthly box designs, brand guidelines, merchandise and store design, illustrator collaboration, and team leadership.
December Holiday box & Count Down to Beauty advent calendar
Monthly box design, creative direction
Email, illustration, graphic treatments, logos, for an array of projects
