![Birchbox at Walgreens](https://images.squarespace-cdn.com/content/v1/5c881b89c2ff6123838af7cb/1552508371440-9UKQ8ULZQ3JNCZ5UP803/1b81174ab98647cdb9a823712b0a7cf1-1.jpg)
Birchbox
![Birchbox at Walgreens](https://images.squarespace-cdn.com/content/v1/5c881b89c2ff6123838af7cb/1552508371440-9UKQ8ULZQ3JNCZ5UP803/1b81174ab98647cdb9a823712b0a7cf1-1.jpg)
Birchbox at Walgreens
With the ‘Store within a store’ concept Birchbox had a big say in the look and feel. We wanted the space to feel warm and inviting to mimic a home. Unlike other beauty retail, the products are merchandised by routine to ensure the right products for each type of person. Fun moments include an interactive instagram wall and a “build your own Birchbox” table. I worked closely with architects to select materials, accessories, and signage systems.
Rollout across the U.S.: New York, Chicago, Los Angeles, Minneapolis, Dallas, and Miami and more to come.
![WBAannouncement.gif](https://images.squarespace-cdn.com/content/v1/5c881b89c2ff6123838af7cb/1553020664858-OA2UMX2WQFZ6Z3UTBASS/WBAannouncement.gif)
![Birchbox+Walgreens+Launch_Wrigley-80-1.jpg](https://images.squarespace-cdn.com/content/v1/5c881b89c2ff6123838af7cb/1552506852628-KJJ24GGR4Q86NR509WJQ/Birchbox%2BWalgreens%2BLaunch_Wrigley-80-1.jpg)
![181205_JF_BIRCHBOX_WALGREENS__WALL-STREET_SHOT_08.gif](https://images.squarespace-cdn.com/content/v1/5c881b89c2ff6123838af7cb/1553020876668-HWDGZMKQNRBT52V0MGRR/181205_JF_BIRCHBOX_WALGREENS__WALL-STREET_SHOT_08.gif)
![B_Dec_WBA-Launch_Skyline_3840x970.jpg](https://images.squarespace-cdn.com/content/v1/5c881b89c2ff6123838af7cb/1553020988783-UBQ0VNOMD2T77IVFC4SP/B_Dec_WBA-Launch_Skyline_3840x970.jpg)
![181205_JF_BIRCHBOX_WALGREENS__WALL-STREET_SHOT_03_Site-Gallery_1630x950.jpg](https://images.squarespace-cdn.com/content/v1/5c881b89c2ff6123838af7cb/1553021116381-J1F5WBK6V7JTWGUIQCVA/181205_JF_BIRCHBOX_WALGREENS__WALL-STREET_SHOT_03_Site-Gallery_1630x950.jpg)
![181205_JF_BIRCHBOX_WALGREENS_SHOT_09_180_R_Site-Gallery_1630x950.jpg](https://images.squarespace-cdn.com/content/v1/5c881b89c2ff6123838af7cb/1553021120286-VQ4EEVSMLBG7A8PO09YC/181205_JF_BIRCHBOX_WALGREENS_SHOT_09_180_R_Site-Gallery_1630x950.jpg)
![B_Feb_Walgreens_Skincare_IG-Stories_1080x1920.jpg](https://images.squarespace-cdn.com/content/v1/5c881b89c2ff6123838af7cb/1663345184381-R515IKFXQI57VSQNQO7L/B_Feb_Walgreens_Skincare_IG-Stories_1080x1920.jpg)
![wba_4.jpg](https://images.squarespace-cdn.com/content/v1/5c881b89c2ff6123838af7cb/1552510002007-A7KK7SAWQA7IP1BF4QF0/wba_4.jpg)
![GIF-6.gif](https://images.squarespace-cdn.com/content/v1/5c881b89c2ff6123838af7cb/1553021341030-HJYL1KV6Z17IN3N2XL4I/GIF-6.gif)
![Screen Shot 2019-04-09 at 4.27.52 PM.png](https://images.squarespace-cdn.com/content/v1/5c881b89c2ff6123838af7cb/1554841713568-836R9AECAF7305FZVPUO/Screen+Shot+2019-04-09+at+4.27.52+PM.png)