Gigi is that perfect balance between edge and approachability, she is a 21st century role model defined by her dichotomies. From day to night, on or off the runway, the collection captured her spirit as an icon and role model.
Concept creation for multiple seasonal haircare campaigns. Including packaging design, advertising and activations. Big picture ideating with the client in a 2 day workshop enabled cohesion and alignment.
P&G owned Chinese haircare brand. Packaging ideation and pop-up activations.