The first every makeup line for Glamsquad, your “must-haves” for looking your best. The beauty professionals incorporate these into their tool kit, and potential buyers are sent to the Glamsquad App to purchase. The campaign aims to be fresh, timeless, for all ages. Photographed by Tory Rust.
Scope: Strategy, creative/art direction, video direction, social & content, web, app & digital assets, email, brand guidelines, shoot production, team leadership.
The first every styling collection for Glamsquad. The brand developed a collection of hairstyling essentials with its clients in mind. The result is an assortment that includes everything you (or your Glamsquad stylist) would need to get your perfect hairstyle.
The “it starts with you” campaign was created to promote the styling collection launch. 9+ influencers, who actually use the Glamsquad services. Campaign rolled out to the app, online, video and OOH. LA , Boston, and NYC had digital and print OOH in specific neighborhoods.
Photographed by Ben Ritter.